The award for successful brand management
Initiated by Germany’s design and brand authority and judged by a top-class panel of experts from brand management and brand science: The German Brand Award is the award for successful brand management in Germany. It discovers, presents and awards unique brands and brand makers – and not only promotes the winners, but also their respective industries.
A few months ago, the jury for the prestigious German Brand Awards invited us to enter our application in this year’s nominations. We took the decision to enter this international competition in the category for ‘Education’ not only because we are unendingly proud of the school itself, but also of the ‘St Gilgen International School’ brand and of the advertising presence that have achieved together with Zooom marketing agency in Fuschl am See.
What we could not foresee was that a small international school in Austria had a chance of winning the category first prize. On 18th June, we were officially informed that the independent jury had awarded St Gilgen International School first place in the ‘Education’ category for the German Brand Awards 2020! Statement of the jury: „The great care and expertise devoted to the finest details convey the ambitious values and merits of the private school in a credible fashion and reveal how these distinguish it from other schools. The result is an extremely clear profile that enables the positioning of StGIS as a credible brand.“
It is the first time that this award has been claimed by an Austrian educational establishment and it is particularly a mark of recognition for our marketing manager, Max Obauer, and for all those who support him in his work. It also represents a valuable confirmation of our ‘St Gilgen International School’ brand and our unshakeable belief; ‘Every child has talent, and StGIS will develop it!’ Few other schools have the opportunities that we have to discover and foster the individual talents of each student, be it in the academic arena, art, or in the many wonderful sporting activities which can be undertaken in the safe natural environment of the Salzkammergut.
Our German Brand Awards 2020 achievement will enable us to broaden our remit, spreading the message of the exceptionality of our school beyond our borders. We ask all of you to inspire your friends and acquaintances by endorsing just how special our school is.